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Incidents of problem gambling in Massachusetts have risen as gambling becomes more popular in the state. However, the good news is that the state has established a responsible gaming program to assist those facing gambling issues, and it is being utilized by gamblers. GameSense predicts a significant surge in growth for 2022.
Massachusetts sports betting may be legalized this year, which could lead to an increase in individuals seeking assistance for problem gambling. The state’s gambling experts are prepared to offer guidance and education to those in need.
GameSense, an innovative strategy aimed at reducing problem gambling, lies at the heart of the state’s responsible gaming initiative. The Massachusetts Gaming Commission (MGC) and the Massachusetts Council on Gaming and Health (MCGH) are responsible for its oversight.
The program stands out as one-of-a-kind in the United States. Since its inception six years ago, it has successfully assisted over 1,500 individuals in enrolling for voluntary self-exclusion (VSE). This program prohibits players from accessing the gaming areas of any Massachusetts casinos.
What is GameSense?
MGC embraced the program and collaborated with MCGH to execute the strategy. GameSense engages with gamblers through multiple channels:
- GameSense advisers are available at information centers within casinos for 16 hours a day, every day of the week.
- The GameSense website provides an extensive range of resources that center on problem and responsible gambling.
- People can connect with GameSense advisers through a live chat feature on the website as well.
The advisers of the program undergo comprehensive training, which includes instruction on responsible gambling practices and identifying signs of problem gambling behavior. Additionally, they are educated about the various local resources accessible for individuals struggling with gambling issues.
Play MA was informed by Chelsea Turner, Director of Responsible Gambling at MCGH, that numerous advisers possess prior professional gaming experience.
“Our staff undergoes comprehensive training that covers various topics, ranging from the logic model of the MA Gaming Commission to motivational interviewing, suicide prevention, and mental health first aid,” Turner stated. “This training is not a one-time occurrence during on-boarding but is consistently provided over time.”
Turner stated that GameSense, in addition to other activities, conducts multiple demonstrations for gamblers that showcase safe gambling techniques. How does the program manifest in a gambler’s daily routines?
Turner stated that there are various instances where this can be observed. For instance, one can utilize an augmented reality application to educate individuals about the concept of house edge. Similarly, an educational quiz related to Halloween can be designed to incorporate superstitions and gambling myths. Furthermore, brochures can be employed to explore the wide range of resources accessible for those individuals whose gambling activities have ceased to be enjoyable.
In addition to providing comprehensive explanations of all the game rules found at Massachusetts casinos, the program also debunks popular gambling myths, including hot slots and lucky numbers.
Does GameSense work?
GameSense monitors the engagements it has with gamblers, which may occur through face-to-face conversations at informational kiosks located in casinos or through live chat sessions.
During a recent MGC meeting, MCGH shared its projections for 2022. MCGH anticipates approximately 190,000 interactions in the upcoming year, which reflects a growth of approximately 25% compared to 2021. Additionally, the number of voluntary VSEs requested through GameSense is expected to rise by approximately 40% when compared to the previous year.
Turner highlighted a recent VSE request from a gambler residing out-of-state to emphasize the effectiveness of the program.
“Turner shared that he wanted to self-exclude before his arrival at the Massachusetts airport for a wedding in Boston,” Turner said. “We accomplished a remarkable feat by remotely conducting a VSE with him, ensuring he felt more at ease about his journey. This is truly remarkable.”
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