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According to a company press release on Thursday, Betr has officially introduced its real money gaming offering in Massachusetts.
Betr, the world’s inaugural app centered on microbetting, was established by Joey Levy, a seasoned sports betting expert, and Jake Paul, a prominent figure in the realm of social media.
In March, Massachusetts welcomed the launch of sports betting apps, with Betr becoming the seventh online operator to enter the market.
Betr now taking real money bets in MA
Betr Massachusetts is now being launched, marking the company’s second statewide launch of the year, following its earlier launch in Ohio on January 1st.
In the statement, Levy expressed his excitement about the launch of Betr Betting in Massachusetts, a state known for its exceptional sports franchises and passionate fans.
“We are proud to announce that Betr will soon become the 7th operator in the state, following the footsteps of FanDuel, DraftKings, BetMGM, Caesars, WynnBet, and Barstool. Considering our company’s launch less than a year ago and limited resources compared to industry giants, this achievement is truly remarkable. We extend our gratitude to the Massachusetts Gaming Commission for their support and look forward to introducing Betr to the state’s exceptional sports ecosystem.”
Betr has plans to expand its real money gaming product to more states in the upcoming months, apart from Massachusetts and Ohio.
After the launch of Betr in Massachusetts, the upcoming operators preparing for their launches in the state include Fanatics and Bally Bet.
What is Betr?
Joey Levy and Jake Paul established Betr in 2022, marking their entrance into the sports betting industry.
Betr is a pioneering gaming company that focuses on microbetting, providing fans with a fresh and innovative way to connect with sports.
But what is microbetting?
To put it simply, microbetting enables users to place bets on specific plays and events within a game, like predicting a pass or rush in football’s next play or forecasting the result of the next pitch in baseball. Instead of wagering on the overall outcome of the game, microbetting focuses on these smaller elements.
The app’s interface is sleek and user-friendly, allowing you to find the desired event to bet on within a matter of seconds.
Betr has experienced remarkable growth since its official brand launch in August 2022. Within a short span of time, it has successfully amassed an impressive following of over 1.4 million. Moreover, Betr’s social channels have generated a staggering 1.1 billion impressions and received 61.3 million engagements, demonstrating its widespread appeal and influence.
The company intends to leverage social media for its benefit. Along with Paul’s extensive presence on various social platforms, it is also establishing connections with other influential social media personalities. Prior to their launch in Massachusetts, Betr secured an exclusive media partnership with Haley and Hanna Cavinder.
Betr also soft launching Scripts in Massachusetts
This week, Betr is introducing its Scripts product in Massachusetts through a soft launch. Scripts can be described as a microbetting version of a parlay. Betr claims that Scripts merges the immediate satisfaction of microbets with the high odds of a parlay. It is an innovative experience that brings instant gratification to parlays, potentially becoming a popular choice for sports betting enthusiasts in the future.
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